She says Wharton is already the second most represented school on the platform after Harvard Business School. “They all ended up downloading the app and beta testing it,” said Bradford, who was then 30 and finishing up her MBA at Stanford. Bradford says Philly actually launched The League two years ago when Wharton students mistakenly got a notification about the platform while it was still in stealth mode. Philly will also allow the startup to come full circle. “Even though people won’t readily say it, everyone is looking for a long-term partner or a soul mate, and Philly gives millennials a chance to affordably settle down and raise a family,” she added. “Philadelphia is our golden child,” Bradford said, “Our research told us we really needed get here next.” At the center of the research was the observation that hordes of young people are moving from Philly to New York.
The app is currently live in only six cities - San Francisco, New York, Los Angeles, Boston, DC and London - and Philadelphia will be the company’s seventh launch, the first of a 10-city summer rollout that’s currently underway. The League conducted a survey on the country’s best cities for aspiring power couples and ranked Philadelphia 7th just behind Washington, DC. In Philly, the community Bradford envisions is already taking shape. She offered one last defense of the process: Statistics show that people tend to meet their spouse at school or at work, and The League is simply mirroring this model in a curated online environment. You won’t be accepted with a keg stand action shot, Bradford explained. After assessing your education institutions, degrees, professional titles, number of referrals, preferences, and influencer status, an algorithm tallies up a score, and a human team reviews your photos. And again, the list of inputs ain’t short. So why not do the research for users and make all of the information available in-app, she thought.
It can get so repetitive and redundant if you’re going on like two dates a week,” said Bradford earnestly. “We’re doing online social media research about our matches on Twitter, LinkedIn and Facebook. “There are so many profiles that people clearly haven’t put a lot of time or effort into, and on certain apps, people just joke around and make fun of the process,” she said, “so I wanted to mitigate these kinds of behaviors from the beginning and build a community from the ground up.”Īnd Bradford candidly owned up to the marginal stalking most of us do before linking up with a match in real life. And she called out users with subpar profiles. “Online dating has typically not been great, especially for women who receive offensive messages and photos,” Bradford told me. The app’s tagline is currently #GetMeOffTinder. Why all the thirst? According the startup’s founder Amanda Bradford, dating apps tend to fall short for successful singles, and they’re clamoring for a fresh option.
0 kommentar(er)
